People love saving money. Customers see the Buy Ballarat cash savings booklet as a way to save money and get a bargain and business see them as an inexpensive marketing tool to bring a consumer to their business. Potential customers recognise and respond to value and usually end up spending more than the
incentive cost of the coupon. Participants will increase sales,
introduce their product or services to new customers and build
long term relationships.
Timing
With Spring approaching, consumer will spend their income on
new fashion, etc and leading into Christmas spending...
Commerce Ballarat estimating over 100 million in escaped revenue
each year. Buy Ballarat is an ideal vehicle to encourage local
people to support local businesses so that we all get the benefit.
Benefits
Free to the consumer
Track your results and evaluate your ROI
Booklet easy to use and kept for the life of the promotion
Professional design coupons to improve your return
Promotional and expiry date
3 months effective advertising - mix of ads from local companies makes booklet worth hanging onto
What You Get
Area Insights
Promotional planning and design
Media Support
Design of individual
Buy Ballarat Coupon printed and included in the Buy Ballarat booklet